Sustainable market transformation strategies to understand and tackle the big, complex sustainability challenges of our life time
Changing the Game reveals insights and strategies that enable you to tackle the biggest sustainability challenges of our generation.
Sustainability problems are becoming more alarming every day. In this face of this crisis, the biggest threat is complacency. Business-as-usual is no longer an option. We must change our economies in fundamental ways so we can live within the planetary boundaries and social dimensions.
For decades we have been warned about climate change, loss of biodiversity and social injustice. In response we have spent billions of dollars to ‘fix’ these problems, but they only get bigger and bigger. Why is this happening?
It is happening because we are only fighting the symptoms. We are looking for easy solutions. We are not changing the underlying market forces that created these outcomes in the first place.
OUR MOTTO IS: “IF YOU WANT TO HAVE A DIFFERENT OUTCOME,
YOU HAVE TO change the Rules of the Game!
In their ground breaking book Changing the Game, Lucas Simons and André Nijhof share the insights and practical strategies they acquired during years of sustainability consultancy, training and work in academia. Their new book addresses perhaps the most important questions of our era:
Why do we have these enormous and complex sustainability challenges, and how do we solve them in a structural way?
By applying the approach from the bestselling book Changing the Food Game to the economy at large, Simons and Nijhof arrived a crucial insight: due to their magnitude and complexity, sustainability challenges all appear different. The reality is however they are all very similar as they are all caused by the same underlying market failures. They explain these failures based on four cause-and-effect chains, which are called system loops. And since these loops are the same in all markets, the solutions to the market failures are very similar in every market and sector as well. They explain how you can solve these systemic failures by understanding and recognizing the phases of market transformation and how each phase calls for different interventions and actions by different stakeholders. After that it is simply a matter of getting organized in the right way and understanding your role in this process.
What’s more, Changing the Game is not just theory. With the help of 35 co-authors and experts, Simons and Nijhof have applied this approach to eight markets covering the full spectrum of the economy. As a result, you can see how the same patterns and phases occur in all markets.
By using the unique eight-step approach explained in Changing the Game, you can understand what is causing the problems you are facing. You will also understand the current phase of your market or sector and who needs to do what to move it to the next phase. After reading this book, you can become a change-maker who can initiate, facilitate and drive positive change.
Because the sustainability challenges we are facing are big and complex, Changing the Game has been written to be understandable for readers in every sector. Anyone who is interested in and passionate about structural change can understand the main principals of market transformation that are explained. After reading Changing the Game you will understand the theory and how to use the eight-step method in practice.
The book challenges you to apply these eight steps yourself. Understanding is not enough; it is only by taking action that we will achieve results. We need more people who don’t just talk about change, but actually become change-makers. After reading this book, you can go to work in your current situation to change the rules of the game.
Applying this framework to practical problems took my research to the next level.
Which is a big compliment for one which so acutely describes the unsustainable way we live. As the authors say, “You cannot be successful in a world that fails”. They then lead you on a path to the solutions and how you can collaborate. The book provides a detailed analysis of 8 market sectors. It describes the dynamic behind the problems and how each stakeholder can contribute given where the sector finds itself in a 4-phase model.
By creating understanding, the authors give you the conviction and clarity to intervene.
Working on Health & Care in the Nederland I see how the game needs to be changed, now more than ever. Understanding the phases from other sectors helps me in thinking, but more important for doing. Sustainable change happens by doing and learning together. For a healthy future!
Het model biedt inzicht en perspectief voor verandering in de transitie van de maakindustrie
Very insightful and practical for analyzing and improving sustainable change from within the sector
Lucas Simons has been involved in business and sustainable leadership for more than 20 years.
He founded NewForesight Consultancy and SCOPEinsight and directed is rapid growth during in the last ten years, along with several other organizations and initiatives.