“You cannot be successful in a world that fails. Companies today have the scale, the power and the innovative strength to contribute to a better world. They also have the responsibility to do so. This book shows you how. From understanding why markets become unsustainable, why it is so hard to change it, to what can be done to change the system. This book covers it all and gives the stepwise approach for sustainable market transformation. If you are serious about sustainability, study this work and apply it.”
– Feike Sijbesma, Former CEO of DSM,
designated Global Climate Leader for the World Bank Group, Co-Chair of the High Level Assembly of the group’s Carbon Pricing Leadership Coalition and Co-Chair of the Board of the Global Center on Adaptation
“Becoming a systems thinker is perhaps the most important step any of us can take in fighting climate change, poverty, inequality and other global challenges. This book is an excellent resource for those looking to make the shift. The authors take the reader on a journey from understanding our problems in terms of the systems that created them, through how these systems work to what we can do to change them. They also provide inspiring and practical examples of how systemic change can and is being achieved in many of the key industries that shape our societies. We need more systems thinkers to tackle the problems we are facing, and more books like this to train more systems thinkers.”
– Luke Disney, CEO Just-BI, former Executive Director of the INSEAD Social Innovation Centre, former Executive Director of North Star Alliance
“Sustainability has to become hardcore business. And that will only be possible if our economies transform towards a more inclusive form of capitalism. This book aims to do exactly this. It challenges the reader to zoom out, look at the bigger picture and understand the systems at play. Once you have those insights, systems can be changed one step at a time.”
– Jan Peter Balkenende, Professor of Governance, Institutions and Internationalization at Erasmus University, Chairman of the Dutch Sustainable Growth Coalition and Former Prime Minister of the Netherlands
“This is a terrific book that helps us understand what we have to do to respond to the climate crisis. It is a thoughtful analysis of the role that businesses can play if they are serious about becoming sustainable. There is much practical wisdom here.”
– R. Edward Freeman, University Professor, The Darden School of Business, University of Virginia
“We need less talkers, we need more do-ers,’ say the authors of Changing the Game. I could not agree more! Happily, this book gives plenty of practical actions to help build a more sustainable world.”
– Professor David Grayson CBE, Emeritus Professor of Corporate Responsibility, Cranfield School of Management and Chair of the Institute of Business Ethics
“In Changing the Game, the authors present how to change the rules of an existing game. This is powerful and much needed. The question is how this relates to exploring how we at the same time create a radically different multi-dimensional value creation game. Both are important to move deeper into the Anthropocene.”
– John Elkington, Founder & Chief Pollinator at Volans, pioneer of the global sustainability movement
“Please give yourself permission: You truly can be a changemaker who frees society from any of its many stuck, unsafe systems by birthing its socially and environmentally healthful replacement. Changing the Game, written by top social entrepreneur Lucas Simons and Andre Nijhof, spell out in simple, practical terms the steps required.”
– Bill Drayton, Founder and CEO, Ashoka: Everyone a Changemaker
